Exclusive

Publication

Byline

Search Incrementality Testing in Digital Advertising: Frameworks, Metrics, and Impact on Ad Revenue

New Delhi, Aug. 25 -- In the fast-moving and ever-changing world of digital advertising, it's easy to assume that each click, each impression or each conversion is simply the result of a perfectly pla... Read More


Sensex, Nifty trade in positive terrain; European mrkt decline

Mumbai, Aug. 25 -- The domestic equity benchmarks traded with moderate gains in the afternoon trade, driven by strong performance in IT stocks. The upward momenturm continued as U.S. Federal Reserve C... Read More


India Ratings affirms ratings of Coromandel International at 'AAA/Stable '

Mumbai, Aug. 25 -- The agency has also affirmed the company's short-term rating at 'IND A1+'. India Ratings & Research stated that the affirmation reflects CIL's strong business profile as India's se... Read More


New Pantura Authority to spearhead Indonesia's giant sea wall plan

Jakarta, Aug. 25 -- President Prabowo Subianto on Monday inaugurated Vice Admiral (retd.) Didit Herdiawan Ashaf as head of the newly formed North Coast of Java (Pantura) Authority, mandated to execute... Read More


Optimizing E-Commerce Performance: Monitoring, Alerting, and Automation for High-Traffic Sites

New Delhi, Aug. 25 -- Anyone who has ever clicked "add to cart" during a big sale knows the frustration of waiting for a slow website to load. Now imagine being the business owner watching potential s... Read More


Shree Refrigerations spurts on securing Rs 107-cr order from Hindustan Shipyard

Mumbai, Aug. 25 -- The scope of work includes the supply and installation of heating, ventilation, and air conditioning (HVAC) systems for five Fleet Support Ships. The project is to be executed with ... Read More


Eris Lifesciences' Ahmedabad-based unit gets regulatory approval from Brazils ANVISA

Mumbai, Aug. 25 -- This approval follows a successful inspection conducted by the agency in May 2025 and enables Eris to enter the Brazilian market, the largest pharmaceutical market in South America.... Read More


PM Modi holds roadshow in Ahmedabad; to inaugurate and lay foundation stone for projects worth Rs 5,400 crore

Ahmedabad, Aug. 25 -- Prime Minister Narendra Modi arrived in Ahmedabad on Monday for a two-day visit to Gujarat. The Prime Minister was warmly received and took part in a roadshow in the city. Durin... Read More


PVR Inox eyes a comeback-can the stock's revival hold at the box office?

New Delhi, Aug. 25 -- After a bruising two years, PVR Inox may finally be finding its footing. India's largest multiplex chain, once a stock market favourite, saw its shares tumble nearly 49% from a ... Read More


How AI in lending is reshaping banking

India, Aug. 25 -- Lending now is much more than handling documents and dealing with loans. Everything is computer-controlled, and lending has become a keystone event in a client's financial ecosystem ... Read More